life of nicotine addiction. there is a deeper concern. according to the national institution on drug abuse, more than 31% of teen e cigarette users go on to smoke regular cigarettes within six months. i decided to ask my own kids and their friends about it. what makes a teenager continue to vap despite all that they ve heard? i think it s like being able to rebell. i feel like maybe it starts off as fitting in. for them it s mostly juul. we were completely surprised by the youth use of the product. we ll take measures to prevent that going-forward. the vapping story took a turn again. altria, the parent company to philip morris usa bought a 35% stake in juul.