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Nothing taps Teenage Engineering as a founding partner in charge of hardware
This is arguably more exciting than the Essential acquisition
Carl Pei’s ‘Nothing’ startup has a new founding partner in Swedish music gadget maker Teenage Engineering.
Nothing has named Teenage Engineering CEO Jesper Kouthoofd as its creative lead and Tom Howard, the vice-head of Teenage Engineering, as the head of design.
Teenage Engineering is an electronics company based in Sweden that makes cool audio gear like synthesizers. It even recently partnered with Ikea to make a limited-edition collection of home products.Â
This is huge news for Nothing since Teenage Engineering has some of the best hardware design in the tech game right now. That said, it’s interesting that the company is going after creatives with colourful past projects when all of Nothing’s branding so far has been white and black.