Banyan Tree Group today announces its expansion into Japan, a frontier location for the global, multi-branded hospitality group. This introduction of four brands marks the Group’s first-ever entry into Japan since its inception in 1994, and further reinforces its stronghold in Asia.
Being the first in a destination can not only help establish a hotel brand, but also put it in a position to spark local growth and economic development. Setting up shop before competitors can help hotel companies lure travelers to destinations they otherwise might not have considered.