CCM Auctions has become one of the first livestock marts in the UK to launch its own communications-boosting podcasts. The move is in direct response to the boom in digital audio and brings the mart right up to speed with an initiative designed to keep customers at the cutting edge of trade and trends. Now streaming live is The Farming Country Podcast. “It’s a brand-new initiative designed to keep customers old and new at the cutting edge of trade and trends at Skipton Auction Mart and out there in the wider agri-sector,” explained general manager and auctioneer Jeremy Eaton.