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投影技术频遭质疑,解密极米背后的生意经_互联网江湖老刘_新浪博客
数据显示,2018年与2019年,国内投影市场中,极米科技市场份额快速增长,份额分别为13.2%和15%;而根据IDC数据显示,今年上半年,极米出货量达到37.4万台,市场份额更是突破22%,稳居“投影一哥”宝座。 近3年多来,极米科技营业收入保持了较高的增速。但是,其销售净利率也并不乐观,2018年更是出现了明显负增长。招股书数据显示,2017-2019年,极米科技的主营业务毛利率分别为19.07%、17.87%、23.14%。2017-2019年,极米的销售净利率分别为1.45%、0.57%和4.41%。 随着极米科技开始丰富其产品线,目前已经布局了激光电视、家庭娱乐、便携娱乐等,并开始向商务市场探索,这意味着极米科技未来的销售成本等将进一步上升,其盈利压力也或将进一步加大。 财经江湖认为,在国内智能投影市场,极米显然是新势力品牌中的第一梯队玩家,有着较高的品牌认
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投影技术频遭质疑,解密极米背后的生意经- DoNews专栏
投影技术频遭质疑,解密极米背后的生意经- DoNews专栏
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Technology prospectus
Technology start
Technology innovation
Technology main
Technologya main
Shanghai exchange disclosure
Technology to youku
Research pole
Technology division genesis
Technology market
Service market pole
Marketb pole
Taiwan market
Market pole
Light peak science
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