Omnicom s Credera Acquires Areteans to Extend Digital Transformation & Marketing Consulting Depth
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DALLAS, April 19, 2021 /PRNewswire/ Credera, a consulting firm focused on strategy, transformation, data and technology, today announced it has agreed to acquire a majority stake in Areteans, a leading global services and solutions company, to extend its depth in digital transformation, digital marketing and ecommerce capabilities. Credera is part of Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management specialist practice area within Omnicom Group Inc. (NYSE: OMC).
Areteans specializes in the design, delivery, and implementation of real-time interaction management (RTIM) and digital customer relationship management (CRM). The company serves some of world s biggest brands across banking, insurance, consumer products, telecom, and government and has a presence in Australia, India, New Zeal