| 29 April 2021
In a bid to help media and entertainment firms reinvent how they create content, optimise media supply chains, and compete for audience attention across streaming, broadcast, and direct-to-consumer platform, Amazon has introduced AWS Media & Entertainment.
The initiative features new and existing services and solutions from AWS and AWS Partners, built specifically for content creators, rights holders, producers, broadcasters, and distributors. It is said to align the most purpose-built capabilities of any cloud against five solution areas to help customers – such as Netflix, FORMULA 1, Discovery and Disney who AWS says use the cloud to pioneer new ways to entertain launch new streaming services, expanding content catalogues and introduce new viewing experiences.