Facebook s move to ban news sites from its platform in Australia was a chilling warning for those who fear the same could happen in Europe.
The social media giant flexed its muscles over a proposed law that would have made it pay for journalistic content shared on its platform.
While the row has now been defused in Australia, it has sparked questions about whether the same scenario could play out on our continent.
It s clear that as in Australia, Europeans get a lot of their news content via social media companies such as Facebook. Hence, such platforms have a strong bargaining position when it comes to any negotiations on paying for content.