wheel? i think it s clear from looking at the advertising techniques juul used they were very inspired for brands such as marlboro and newport and american spirit and they said let s use those techniques because we know they work exceptionally well. ing 0, what changed since the rise of big tobacco is the advent of the internet and social media. where in social he media have you seen this rip-off or these trends continue? yes, you know, if you re trying to do what juul professed it should be doing, that is to say trying to improve the lives of a billion smokers, you would be aware most smokers in america are aged 30 to 60. would you have mature adults. you would have the kind of things that appealed to adult smokers. but instead they did advertising that had very strong appeal to young people and importantly, the innovation of juul was they exploited social media. if you wanted to reach adults,
ripping off the colors of american spirit cigarette ads for the vapor campaign and muncy did not disagree. he thanked us for the database we have for traditional 50,000 tobacco ads on line and they say helped juul design their ads. we know after studying advertising, juul s marketing faithfully uses the cigarette ads to rg tat young people. testifying the next day, muncy denied the allegations. i did not make that statement to dr. jackler. i think dr. jackler may have misheard my commentary. the resource he compiled was an useful resource and at that point we were interested in using the resource to understand what bad actions the tobacco companies have taken to familiarize ourselves with how
you would not be on instagram. it skews very heavily towards young people. and what juul did is it created an enormous up-welling of useful interest through its social media presence, which eventually became a viral fad where teens all over america felt juul egg was the thing to do. dr. jackler, i m asking you to generalize but paint for me the picture of today s american youth who vams, what does he or she look like? you know it s interesting, if you think about the typical demographic of a smoking teenager, it tends to be blue colo collar working class demographic, the students who smoke are normally the marginalized kids, not necessarily superstars or in academics or sports. but vaping is different. it tends to be the affluent kids in the suburbs because it s expensive. if you get hooked on juul and
public health crisis. other news outlets report- juul took $12.8 billion from big tobacco. markets e-cigarettes with kid friendly flavors and uses nicotine to addict them. 5 million kids use e-cigarettes. juul is following big tobacco s playbook. and now, juul is pushing prop c to overturn e-cigarette protections. vote no on juul. no on big tobacco. no on prop c. to the wait did frowe just win-ners. prouders everyone uses their phone differently. that s why xfinity mobile let s you design your own data. now you can share it between lines. mix with unlimited, and switch it up at anytime so you only pay for what you need. it s a different kind of wireless network designed to save you money. save up to $400 a year on your wireless bill. plus get $250 back when you buy an eligible phone. call, click, or visit a store today.
like a healthier alternative to real cigarettes but now vaping is under intense scrutiny as its own kind much danger with reports of lung injury and deaths across the country attributed to vaping. worse, it s on an exponential rides with young people. the centers for disease control found 27.5% of high school students used an e-cigarette in the past 30 days. and there are strong indications this is thanks in part to specific targeting of teens by the vaping industry like big tobacco before it. at an hearing in july, dr. robert jackler, an investment in product advertising testified the vape giant juul hocked adds to young people. the cofounder james unsy and bowen were students in product design at stanford and their masters product was about, quote, disrupting the tobacco industry through innovation. jackler said when he met muncy last year he accused juul of