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IAB Tech Lab Expands Open Measurement SDK to Connected TV

/PRNewswire/ IAB Tech Lab, the digital advertising technical standards-setting body, announced today that its Open Measurement SDK (OM SDK) will be made.

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IAB Tech Lab Unveils Global Privacy Platform (GPP) to Consolidate Domestic and Global Privacy Signals for Digital Advertising

/PRNewswire/ Following two years of collaboration with the industry and consultation processes with technical and legal experts across the globe, IAB Tech.

United statesUnited kingdomAndrea giannangeloJasonj raquenoAnthony katsurTech lab summitTechnology laboratoryTech labTechnology laboratory tech labHow technology makes senseAdaptive frameworkGlobal privacy platformConsent frameworkLab summitJon mewSenior director

Publisher and agency executives scrutinize email-based universal IDs

Email-based universal IDs may improve upon the cookie in some ways, but relying upon the email address can introduce privacy concerns.

United statesNbcuniversal peacockAshkan soltaniKelly metzDisney huluBrett govermanTech lab summitOmnicom media groupPenske media groupLab summitDigiday publishing summitFederal trade commissionInformation commissioner

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