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higher prices, too. 50 could be a justification for those higher prices, too. could be a justification for those higher prices, too. so few, thank ou for higher prices, too. so few, thank you for being higher prices, too. so few, thank you for being with higher prices, too. so few, thank you for being with us. let s focus on spotify now because it s raising prices for its 200 million ad free subscribers for the first time in over a decade. in the us, the cost will increase from $9.99 to $10.99 for those with an individual plan. similar price hikes also apply to the uk, canada, australia and 49 other countries. the move follows other streaming services which have also increased subscription costs. we re nowjoined by leo gebbie, who s a tech analyst at ccs insight. where does the money go, spotify hasn t turned a profit yet? that where does the money go, spotify hasn t turned a profit yet?- hasn t turned a profit yet? that is certainly the hasn t turned a profit yet? that is cer

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