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For all the innovation in the automotive industries, brands still often take a very conventional approach to events such as the Bangkok International Motor Show.
Mercedes-Benz with the help of Team X Thailand is shaking things up at the Bangkok International Motor Show this year with a rather unconventional approach to displaying their latest models. This year, the luxury car brand is bypassing the traditional show booth and parking their latest models in A1
Mercedes-Benz have taken the long-awaited step forward in replacing scantilly-clad women posing by cars at their motor shows with something much less objectifying – digital assistants.
Motor shows are one of the biggest events for the automotive industry, but not all attendees come to see the latest in cars. Many also come to see the ‘booth babes,‘ known in Thailand as the ‘pretty.’