Mastercard launches Team Cashless India campaign
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AAA Mastercard has launched its Team Cashless India campaign here to cashless transactions, especially in the SME sector. The campaign is engaging with merchants and consumers to create awareness about digital payments. Mastercard’s teams are visiting the main commercial areas,such as Oppanakara Street, RS Puram, Raja street and TK market to interact with merchants about the importance of digital payments.
Further, Mastercard, in partnership with cricketer Mahendra Singh Dhoni, will encourage everyone in Coimbatore to nominate one or more merchants who currently do not accept digital payments. Mastercard will provide select nominated merchants and consumers a chance to join the cricketer’s Team Cashless India. Mastercard will work together with Confederation of All India Traders (CAIT), acquirer banks and fin-tech companies to support nominated merchants to deploy digital payments acceptance