the guy who created the like button is involved in this and they ve created the center for humane technology. so what they re trying to do is actually raise awareness, they re creating an ad campaign, the truth about tech. they re going to work with tech companies, go in and try to have ethical designs. teach tech companies how to actually create products that don t necessarily addict us. we ll see if that happens. i know win spoke to tristane harris who s leading the movement, a former google employee and asked him why silicon valley is talking about this now. people are realizing that technology is a political actor. it s one of the largest and perhaps the largest cultural force in the world. because 1.5 billion people use youtube. that s about the number of followers of islam. these products are completely unaccountable to human interests. people in the tech industry know all of this is happening now. so it s now just a matter about getting honest of how we fix it. what do you t