The 2021
Colmar Brunton Better Futures Report found 64 per cent of Kiwis want to buy locally produced and grown products rather than imported ones. This was particularly evident over the Christmas period with significant demand for gift boxes from both consumers and corporate customers – we expect this trend to continue, he says. Anthony Browne, Founder of Brothers Beer, says being local is particularly important when it comes to beer. Being local means freshness and flavour, as well as a small footprint. Having our brewery in the sleepy neighbourhood of Mount Eden and our beer in local brew bars means we are continuously interacting with our consumers.