Creative 134 Add to collection
Smuggler s Phillip Youmans directs docu-style film for Apple
To conclude Black History Month in the US, Smuggler filmmaker Phillip Youmans has directed Hometown , the latest in the Shot on iPhone series.
Apple commissioned 33 Black photographers, covering 17 major cities across the US, to document their hometowns - all shot on the iPhone 12 devices. The campaign not only highlights their talent, but shines a light on their experiences and their local neighbourhoods.
During Black History Month, the Hometown photography was posted to Apple s Instagram handle, featuring a different photographer each day of the month - the longest ‘takeover’ of any campaign on the handle.