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YouTube Tests Its Advertising Sway--Side-Stepping Standards, Winning Budgets

YouTube may be too big to ignore. The question for advertisers might be - is it so big that it doesn t have to play by the rules? Hunter Terry of Lotame discusses many of the unusual and unexpected advertising advantages that YouTube currently possesses and what that means for the overall CTV advertising industry.

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YouTube Tests Its Advertising Sway--Side-Stepping Standards, Winning Budgets

YouTube may be too big to ignore. The question for advertisers might be - is it so big that it doesn t have to play by the rules? Hunter Terry of Lotame discusses many of the unusual and unexpected advertising advantages that YouTube currently possesses and what that means for the overall CTV advertising industry.

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YouTube Tests Its Advertising Sway--Side-Stepping Standards, Winning Budgets

YouTube Tests Its Advertising Sway--Side-Stepping Standards, Winning Budgets
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United statesJonathon barbatoVijay sajjaTboycotted youtubeYoutube shortsRema morgan alukoKevin parksBest ever channel jonathon barbatoFree ad supported televisionStreaming media connect

Side-Stepping Standards, Winning Budgets – YouTube Tests Its Advertising Sway

YouTube may be too big to ignore. The question for advertisers might be - is it so big that it doesn t have to play by the rules? Hunter Terry of Lotame discusses many of the unusual and unexpected advertising advantages that YouTube currently possesses and what that means for the overall CTV advertising industry.

United statesJohn linkTboycotted youtubeAsrah mohammedSide stepping standardsWinning budgetsYoutube tests its advertisingYoutube shortsProgress partnersSports bettingOnline video industryMedia entertainment videoVideo advertisingOtt tvMobile videoLegal issues