Crunching numbers: ‘We know that less than 20% of people regularly buy a savoury snack with a drink and the main reason for not doing so is ‘I just didn’t think about it’,’ Matt Smith, marketing director for Tayto Group says. With the value sales of crisps, snacks and nuts in the UK’s pubs and bars totalling £24m pre-pandemic, The Morning Advertiser sinks its teeth into the art of the upsell.
With a third national lockdown in the rear-view mirror and pub gardens open as of 12 April, the on-trade can look ahead to a summer of blue-sky drinking as Britain’s parched, pub-going public return to their locals.