Marketing experts say Swift's brand and fan base are so strong that Canadian companies which have links to the singer will reap the rewards of her Eras Tour too.
Companies marketing themselves in connection with Taylor Swift s future swing through Toronto might feel an afterglow that outlives the pop star s handful of shows in the country, but such brands also face several risks in tying themselves to the hotly anticipated tour.
Canadians slam Ticketmaster for horrible Taylor Swift presale dailyhive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dailyhive.com Daily Mail and Mail on Sunday newspapers.
Tickets are not on sale right now, but fans can register online on Ticketmaster’s website to help get seats for all six shows at Toronto's Rogers Centre.