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2021 Rising Stars: Taylor Price

I call it financial activism : meet the influencers giving stock tips to millennials

Taylor Price has one million followers on TikTok Credit: @pricelesstay/@pricelesstay When Taylor Price released a video called “How to invest at 14”, more than 124,000 people tuned it. The 20-year-old runs an account on social media app TikTok which has a million followers. Her videos target young novice investors, with titles such as “How to invest with no prior knowledge”. Sometimes companies pay her to promote certain stocks, shown by the hashtag #ad. Since August, she has earned a six figure sum from her work, which includes influencing and running workshops.  Often dressed in a pink sweatshirt or sporting a bucket hat, Ms Price does not look like your average investment guru.

The key to connecting with Gen Z

The key to connecting with Gen Z 6SHARES On January 1, 2021, I had the privilege to watch Ratatouille the Musical. What sparked on as a single chorus of “rat-themed” creativity on TikTok, soon caught fire among its community, as thousands latched on to the rodent-inspired humor, lending their own talents to the concept – rapidly (and inadvertently) turning a song into a full-blown production. Users contributed original songs, choreography, set and costume design, as well as original playbill artwork – capturing the attention of Disney and Broadway producers to bring this production to life, albeit short-lived. The video stream production was available for 72 hours, and featured a star-studded cast including the likes of Wayne Brady and Adam Lambert.

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