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Officials hopeful for a better year in 2021 as more people plan to travel. 7:34 am, May 6, 2021 ×
Tourists gather at Amnicon Falls State Park to walk around and swim in the falls in August 2020. While tourism was down in 2020, Travel Superior President and CEO Taylor Pedersen is hopeful for a good year in 2021. (Jed Carlson / File / Superior Telegram)
Tourism took a hit in Douglas County in 2020.
Travelers to Douglas County spent $82.7 million in director visitor spending and $124.4 million in total business sales in 2020, a 22% decline from 2019, according to the Wisconsin Department of Tourism.
The findings are part of a study conducted by Tourism Economics.
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Douglas County Excited for Tourism Comeback After Pandemic Dip
According to the Department of Tourism s report travelers to Douglas County spent $82.7 million in direct visitor spending last year a 22% dip from 2019.
May 3, 2021
SUPERIOR, Wis.- New numbers just released on Wisconsin’s tourism last year show a dip in visitor spending due to the pandemic. But Douglas County tourism officials look toward the future excited for a comeback.
“A lot of other areas are experiencing tourism impacts of much more than that,” said Taylor Pedersen, President and CEO of Travel Superior. “So we’re excited that we’re starting to see tourism come back.”
Lake Superior Ice Festival to be held Friday and Saturday, January 29th and 30th. | Photo: WDIO WDIO Created: January 12, 2021 01:55 PM
It is time to celebrate winter with the Lake Superior Ice Festival, to be held Friday and Saturday, January 29th and 30th. This is a free, family-friendly event on Barker s Island in Superior. Organizers say the festival will follow the CDC and Douglas County Health Department guidelines for every event held during the festival weekend.
The public will be encouraged to wear masks and follow social distance guidelines to help prevent the spread of COVID-19. Superior Mayor Jim Paine said in a Lake Superior Ice Festival press release, that the city has had good luck with outdoor events.