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Christmas ad mania is in full force, with every brand and their mother dropping their plays for the hearts and minds of holiday shoppers. Here, we take a look back at ad execs’ historic favs.

Nord pas de calaisUnited kingdomUnited statesMark wigginsHaddon sundblom santaHaddon sundblomPaul dunleavyOsian evansNadine smithKevin windsorRafael pitanguyKimi brownTaylor orfordBouygue christmasStephen kiernanJody friedericks