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Gen Z is projected to be the largest US consumer base by 2026.
The COVID-19 pandemic has only accelerated a trend toward digital banking.
Fintechs are trying new tools and marketing to reach the younger generation.
Tayler Krebs remembers her friends reactions when she started using Step, a banking app that caters to Generation Z.
Krebs, a ninth-grader, had early access to Step because the company s CEO, CJ MacDonald, is a close family friend.
The startup offers a secured credit card and the ability to send and receive money through its app. For Krebs, it means her parents can fund her account in minutes so she doesn t have to ask for cash every time she goes out.