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New Year, New Label: Balance Athletica Expands Fast-Growing DTC Business With Debut Fashion Sublabel, Vitality x Balance

Share this article Share this article DENVER, Jan. 14, 2021 /PRNewswire/  Today, Balance Athletica is thrilled to announce a string of exciting new accomplishments, including the launch of the brand s new line extension: Vitality x Balance. (PRNewsfoto/Balance Athletica) Vitality x Balance was born from the idea of becoming a one-stop-shop for all of one s athleisure and lifestyle apparel needs, allowing for a more seamless shopping experience and the opportunity to round out one s wardrobe with timeless staples. As a collaborative sub-label of Balance Athletica, Vitality x Balance offers classic, high quality styles with a modern twist, designed to complement each of the brand s collections and act as a standalone in one s go-to elevated basics.

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