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Hungarian-born immigrant and craftsman Fred Wimmer in 1919 started a wholesale business called Fargo Jewelry Manufacturing and later added the retail store Wimmer s Jewelry. The business was in a couple of locations downtown, Brad Wimmer said, before moving in 1985 to its current location on the high-traffic intersection of Main Avenue and Broadway.
“I ve been there most of my career,” Wimmer said. “Aaron only knows the corner store and West Acres.”
The Wimmer s Diamonds store in the main court area of the West Acres mall in Fargo. Helmut Schmidt / The Forum
Brad Wimmer and his brother Randy were in charge of the company in 1985, when they purchased Keepsake Diamond Center in West Acres. It became a Wimmer s Jewelry shop (now Wimmer s Diamonds). So we’ve been out there for darn near 40 years, which is a long time also,” Wimmer said.