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Australian banana industry looking to capitalise on new opportunities heading into post-pandemic future The Australian banana industry is at a critical time in refocussing on the opportunities that are going to grow the demand of the fruit into the future, according to the Hort Innovation Marketing Manager for Australian Bananas. Hort Innovation s Tate Connolly explained to the Australian Banana Industry Congress in Cairns that there were plenty of positives and future opportunities for the banana industry. The banana marketing program is about creating the right reasons and reminders to purchase bananas. Two-thirds of Australians believe that the last two years have provided a chance to reset, which when we talk about habits and cues provide a great opportunity, she said.

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