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Mumbai: (l-R) Shailesh Chandra, President of Passenger Vehicles Business Unit, Tata Motors, N. Chandrasekaran, Chairman of Tata Sons and Tata Motors and Guenter Butschek, CEO and MD, Tata Motors during the launch of Tata Safari, in Mumbai, Monday, Feb. 22, 2021.
With the Indian passenger vehicles market moving further towards the SUV segment, homegrown auto major Tata Motors is gearing up to cast a wider net in the segment targeting first-time buyers to premium-end customers while driving strength from its synergies with JLR, according to a top company official. The firm, which on Monday launched the all-new Safari SUV with introductory prices ranging from Rs 14.69 lakh and Rs 21.45 lakh, is seeking to build on the legacy of the Safari brand which has played a leading role in shaping the Indian SUV market .
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India
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