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IPL Chairman Arun Dhumal on role of TV and digital for IPL viewing

WPL likely to follow the home and away format from the second season. Teams to remain five for the next three years.

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Bingo! partners with JioCinema as the Official Associate Sponsor for TATA IPL 2023

The collaboration reinforces Bingo!’s amusing and imaginative depiction of the snack's connection to game time.

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IPL 2023: Havmor Ice Cream to use martech for the first time in an ad campaign

The ice cream brand, which has associated with Gujarat Titans, will use the technology to do sharper targeting and break through the clutter.

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JioCinema Hits it Out of the Park: IPL 2023 Opener Sees Record-Breaking Viewership & App Downloads!

This isn't the first time JioCinema has made headlines in the world of sports streaming. During the FIFA World Cup 2022, the platform reportedly had 32 million viewers watching the final match between Argentina and France., Technology & Science News, Times Now

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IPL economy: How the tournament boosts consumption

From smart TVs to beverages to food delivery- the T20 series has been, directly and indirectly, impacting several other categories around it.

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