Tata Soulfull, a brand from Tata Consumer Soulfull Pvt. Ltd, which is a subsidiary of Tata Consumer Products Ltd, has joined hands with Reliance Retail for the Maha Millet Mela. Reliance Retail is led by Mukesh Ambani’s daughter Isha Ambani. Notably, Tata Soulfull is fastest-growing millet-based packaged foods brands in the country. According to Tata Group, Tata Soulfull’s main aim is to bring ‘Desh ke Millets’ like Ragi, Jowar & Bajra to every Indian. The company has launched several roducts like Millet Muesli, Ragi Bites breakfast cereals and Masala Oats+ to achieve its goal.
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