Tata Motors likely to tap JLR synergy to bolster SUV portfolio
The recent launches of Nexon, Alroz and Harrier with their distinctive attributes and features have brought in best in class standards of safety, design and performance, Tata Motors chairman N Chandrasekaran added
PTI | February 23, 2021 | Updated 12:56 IST
With the Indian passenger vehicles market moving further towards the SUV segment, homegrown auto major Tata Motors is gearing up to cast a wider net in the segment targeting first time buyers to premium-end customers while driving strength from its synergies with JLR, according to a top company official.
The firm, which on Monday launched the all-new Safari SUV with introductory prices ranging from Rs 14.69 lakh to Rs 21.45 lakh, is seeking to build on the legacy of the Safari brand which has played a leading role in shaping the Indian SUV market .