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Donut King takes in-store marketing to the next digital level
Quick service food chain is rolling out digital menu panels to all 315 Australian stores A Donut King store interior.
Digital menu panels designed to capture a patron’s attention are being rolled out by Donut King to all 315 of its franchisee-owned stores in Australia.
The in-store marketing panels feature animated drink and food offers which can be altered by the Donut King franchisee to attract certain patrons at different times of the day. So far, the digital menus have been introduced at 60 outlets.
Marketing and innovations manager at Donut King’s parent company, Retail Food Group (RFG), Sheridan Burke, told