The new brand will operate in the premium occasion wear segment and will offer an entire range of high-quality, sophisticated celebration wear for men at accessible prices
Aditya Birla Fashion and Retail Ltd announces strategic partnership with Tarun Tahiliani
Posted On: 2021-02-24 00:21:02 (Time Zone: Arizona, USA)
India s leading fashion company, Aditya Birla Fashion and Retail Limited has announced a strategic partnership with India s ace designer Tarun Tahiliani to form a new entity that will soon launch a contemporary men s ethnic wear brand. The new brand will operate in the premium occasion wear segment and will offer the entire range of high quality, sophisticated celebration wear for men at accessible price points. The new brand aims to build a Rs 500 Cr business in the next 5 years with more than 250 stores across the country. The brand will launch the first set of retail stores by September 21. ABFRL will hold 80% stake in the new entity while Tarun Tahiliani will hold the remaining 20%.
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