much more around the technology and excite them in a way that they will think, oh, this is really a good place that i want to work. but equally if you re pitching your story or business idea to consumers and you need them to buy from you, it s important that they understand the benefits of what they re going to get. so i think to wrap this all up, it s important to understand your audience and to really understand what is going to motivate them and excite them and get them to buy in to what you re trying to sell them. time now for the brain trust where i get to dig into issues that a lot of us are thinking about with people who have been through them. today we are tariq fareed the founder of edible arrangements. how big is it now? 1,300 stores and 11 countries. congratulations on that. thank you. trent frazier who just launched a tequila brand vulcan. okay. and this was after how many years working for hennessy. almost a decade now.
leadership expert simon cynic and tariq fareed, founder and ceo of edible arrangements, are back with us again. not only leadership expert, top three most-watched ted talk. if i can tout both of you, you were the second or first story we did on this show, one of the first three. you had 400 franchises? a little less than 400. now? 1,300. so i clearly want to hear the tips from you. you guys know what you are doing. it s the show that did it. exactly, i launched you both. all right, let s start with you, simon. sure. so my top tip is, take care and work to see that those around you succeed. so many entrepreneurs make bit themselves. and they forget there s other people there who have devoted their lives, their work days, to support. and when they feel that they re always subordinate and trying to see you succeed, it s actually demoralizing. work to see that those around you work to their natural best. they become valuable members of the team, and more and more they