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How to approach B2B advertising during a challenging Q4

Here are some recommendations for managing channel mix, budgeting and KPIs this Q4, given a strange and thorny landscape.

Meta rebrands automated ad products, shopping campaigns coming soon

Facebook Implements More Automated Ad Targeting to Counter Data Lost via Apple s ATT Update

Best Practices: Facebook ads for Spotify

Best Practices: Facebook ads for Spotify Brian Hazard of the project Color Theory details his experience running ads on Facebook to promote his music, and outlines some best practices for artists looking to do the same. Guest post by Disclosure: This post may contain affiliate links, meaning I get a commission if you decide to make a purchase through my links, at no cost to you. I’ve written about Facebook and Instagram ads for Spotify many times, like here, here, and this one from April of 2018 where I noted that I’d spent $5888.35 on Facebook ads to date. Three years later, it’s $20,614.84.

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