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Istikana: Streaming its way to production Tareq Abu-Lughod and Sami Shalabi, co-founders of Istikana In most homes in the Middle East and North Africa (Mena), the television is still the focal point of the living room, bringing together families to consume news, entertainment shows and their favourite musalsalat. The daily time spent watching TV per capita in Mena was six hours and 20 minutes in 2018 according to Statisa, more than double the global average of two hours and 48 minutes. But this has been slowly declining as cheaper access to the internet and growth in digital payment solutions has led to a rise in subscription-based video-on demand (SVOD) and streaming services. 

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