In Egypt and elsewhere in the region and the world, families and movements are mobilizing against companies that support Israel's war on Gaza. The power of the people lies in their control as consumers and the list of companies and brands to boycott grows longer.
Starbucks Corporation, hit by an $11 billion value loss, faces severe repercussions after a solidarity tweet sparked global boycotts. Since November 16, shares plummeted 8.96%, triggering a 12-day consecutive decline—the longest in its history. Amid denial of wrongdoing, CEO Narasimhan remains optimistic despite challenges. The boycott s impact stretches globally, with Egypt layoffs indicating financial strain. Starbucks confronts a daunting task to salvage its reputation amidst escalating tensions and market turmoil.