Nicky Ryan, owner of Fox Den – Merchantry and Gifts, saw an advertising opportunity amid the sensory assault. One business saw an opportunity amid the stench. Fox Den – Merchantry and Gifts on Main St had a sign outside proclaiming: “Smells great, come in.” Shelter from the stink was immediately obvious inside the shop, as the aroma of scented candles gave relief to assaulted nostrils. “It’s a real shame about the smell. It’s wonderful what they are doing [at the loop],” said shop owner Nicky Ryan. She had noticed people gagging as they hopped out of their cars. She also cleaned the ATM outside her business which, earlier this week, was caked in dust, possibly from the offending soil as it was trucked in.