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July 26 2021, 9:00 am | BY Ricki Green | No Comments
Ad industry education charity D&AD has today announced the launch of the inaugural D&AD Shift with Google program in Sydney. Running in London and New York since 2016, Shift is D&AD’s FREE four month industry-led night school which aims to uncover, support and ultimately help secure jobs for self-made creative talent without a traditional degree qualification.
Supported by the local Sydney industry, the program champions unique and underrepresented voices to challenge the assumption that great creative talent can only be found within a small number of universities and communities.
The Sydney program will see D&AD partner with adidas to set a ‘brief in a day’, which will enable participants to develop their portfolios and creative approaches, while giving them direct access to the brand’s creative teams.
Free night school program D&AD Shift with Google launches in Sydney
July 26, 2021 9:19
Non-profit advertising and design association D&AD has launched the D&AD Shift with Google program today, 26 July.
The program has run in London and New York since 2016 and aims to address accessibility issues in the creative industry.
D&AD Shift with Google runs for four months and is free. The program aims to provide training to those without a formal, traditional degree. In 2019, six months after completing the Shift program, 60% of alumni in New York and London had entered into paid creative employment.
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The program is responding to recent research conducted by Diversity Arts Australia which found that although CALD (culturally and linguistically diverse) Australians made up 39% of the population, they are disproportionately underrepresented in key leadership roles, with only 10% of CEOs, 14% of creative directors and 12% of senior executives identifying as CALD.