By Scott LorenzWestwind CommunicationsSome authors agonize over the titling of their book and some pull it straight out of thin air. I suggest a more methodical approach.I was recently interviewed by author and television talk show host Tara Kachaturoff on Michigan Entrepreneur TV. We discussed book marketing, book publicity and
Podcasters: Want More Downloads and More Influence?By Scott LorenzWestwind CommunicationsPodcasts are more popular today than ever before. Whether you are a guest on a podcast or interview authors and experts, you need to promote the show to expand your audience. You can have the greatest podcast with the best guests
Plymouth, MI—Scott Lorenz, book publicist, President of Westwind Book Marketing and author of Book Title Generator: A Proven System in Naming Your Book, was recently interviewed on Michigan Entrepreneur TV by Tara Kachaturoff.“People asked me to write a book about book marketing, but the tactics change every few months,” says