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From a focus on new cross-platform currencies to growing demand for hybridized linear-streaming solutions, these are the top trends that will define this year’s upfronts and NewFronts, according to leaders in the TV and media space.

David cohenStephani estesMark marshallJason fairchildBlair robertsonTony marlowTara franceschiniCurt larsonSean cunninghamInteractive advertising bureauVideo advertising bureauGoodway groupInteractive advertisingVideo advertisingUture of tvFuture of media