Source: Harish Jonnalagadda / Android Central
OnePlus revealed its vision of building a connected ecosystem of products back in 2019. That was just before the launch of its first TV, the OnePlus Q1 Pro. The TV launched in India to much fanfare, and OnePlus followed it up with the budget-focused 55U1 and entry-level Y series last year.
OnePlus also delved into wireless earbuds, rolling out the OnePlus Buds and Buds Z last year, which joined the Bullets Z neckbuds. And earlier this year, OnePlus finally made its debut in the wearable segment with the OnePlus Band, a rebranded OPPO Band that s available exclusively in India.
Source: Apoorva Bhardwaj / Android Central
OnePlus makes some of the best Android phones you can buy today. But the Chinese company wants to be more than just a phone manufacturer; back in 2019, CEO Pete Lau outlined his vision to turn OnePlus into an ecosystem label.
We saw the first results of that with the OnePlus TV Q1 series, which debuted in India at the end of 2019. OnePlus followed the Q1 with the U1 and budget-focused Y1 series, and it has carved out a niche for itself in India in this category.
In 2021, OnePlus is making its foray into the wearable segment. The company is working with Google on a Wear OS smartwatch, but its first wearable is the OnePlus Band, a budget fitness band that is going up against the Xiaomi Mi Band 5. In short, OnePlus has to get everything right to be able to stand a chance against Xiaomi. Its Chinese rival dominates the budget wearable market, and OnePlus is now looking to steal some of that market share with the OnePlus Band.