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A little more than a year ago, Tanya Pushkine went from a 20-yearlong career doing PR and corporate philanthropy for beauty brands such Clarins, L’Oreal, and Sephora in New York City to a gig as a freelance “vow whisperer,” working with brides, grooms, and wedding parties on their vows, toasts, and nuptial ceremonies. You might think business had slowed since the pandemic began; in fact, she is busier than ever.
Marie Claire: How did this career pivot happen?
Tanya Pushkine: I got married for the second time in 2019.
The New York Timescovered our wedding. My husband and I wrote our own vows and my daughter officiated. Afterward, the reporter came up to me and said, “I’ve covered hundreds and hundreds of weddings and I’ve never seen a more beautiful ceremony.” That’s when I decided to become The Vow Whisperer. I like to say “I’ve married lots of people, but it’s not what you think.”