/PRNewswire/ Topo Athletic (Topo), a leading provider of performance athletic and outdoor footwear, is excited to announce its strategic partnership with.
Atlanta, GA (PRWEB) April 27, 2022 ATLANTA - April 27, 2022 - Tantrum Agency, an award-winning creative consultancy and branding agency based in Atlanta,
StAART, which stands for Strategic African American Retail Track.
Its mission is to increase African American representation and ownership within the sneaker industry, particularly through franchising, while championing Black-owned retail and entrepreneurship within the Black community at-large.
The program directly addresses one of the greatest disparities in the industry. The data shows that Black people are the primary consumers and influencers of sneakers and athletic apparel but are not represented in positions of leadership or profit,
said Darius Billings, senior director of product and marketing for The Athlete s Foot USA and the creator of StAART. We are on a mission to change that through StAART. We need more African American ownership within this industry that was built on Black culture and Black influence and within Black communities. Ownership is directly tied to wealth. If we can create more African American retail owners, the ripple effect in the industry and th