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Britvic s Soft Drinks Review Highlights £400m Sales Opportunity For The Convenience Channel
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10th May 2021
The foodservice sector lost 362.1 million litres of soft drinks sales over the past year, equating to 145 Olympic swimming pools, according to the latest Britvic Soft Drinks Review. The Foodservice report showcases that this part of the soft drinks market closed 2020 down 37.2% in value and 33.5% in volume, versus 2019.
The report highlights that at a time when the channel is re-opening and planning its road to recovery, soft drinks can play a crucial role to help meet the change in consumer needs. According to CGA, there is a view that the market may become polarised – some consumers seeking value while others look to trade up their experiences – representing an opportunity for foodservice outlets that can adapt their offer to serve both audiences.
Soft drink value and volume sales in the licensed trade last year were just over a third of 2019 figures, while foodservice soft drinks sales fell by more than a third.
That was the stark impact of the pandemic revealed in Britvic s latest Soft Drinks Review (SDR), published earlier this week. However, the report outlined several emerging opportunities for suppliers as lockdown restrictions begin to ease.
The licensed sector lost 449.3 million litres of soft drink sales over the past year, the equivalent of 180 Olympic swimming pools and approximately 80% more than the volume sales lost in foodservice. According to the SDR, in the year to 26 December 2020, soft drinks in the sector delivered just 39.5% of the value sales and 39.4% of the volume sales achieved in 2019.
Manchester-based Didsbury Gin has announced plans to pour profits from its revived ‘Manchester Tart’ variant into a local food charity, while Goose Island and Cadbury have joined forces to celebrate a 50th birthday.
Cadbury Creme Egg beer launched by Goose Island
To celebrate the legendary treat’s 50
th birthday, Cadbury Creme Egg has teamed up with Goose Island brewery to create Golden Goo-Beer-Lee Creme Stout.
Despite only being available between Boxing Day and Easter, more than 200m Cadbury Creme Eggs are sold in the UK alone every year.
“We’re excited to announce our collaboration with Goose Island and limited-edition Golden Goo-Beer-Lee Creme Stout that is available now for all Cadbury Creme Egg lovers to try,” Cadbury Creme Egg brand manager Raphael Capitani said.
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