For the past few years, House of Ahmed has been consistently pushing the envelope when it comes to lavish clothing items. Catering to a certain niche, they have achieved a unique balance between experimentation, tradition, and luxury that has led to some very memorable campaigns in recent times.
Perhaps, the answer to the question is simple. It is what most people say it is ‘red in its most vibrant shade.’ Some say it's pink, while others claim it's green or blue or maybe purple. Whatever it is mportant links exist between colours and human emotions and hence our quest to find out the affection behind colours and its association to love.