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SANTA ANA, Calif. Yokohama Tire Corp. (YTC) has opened a consumer e-store featuring Yokohama-branded gear, including merchandise and apparel for men, women and children.
YTC is partnering with Tangerine Promotions, a Northbrook, Ill.-based custom product marketing company, on launching the e-store. The consumer demand for Yokohama-branded items continues to grow, Alan Holtschneider, Yokohama s director of marketing, said. That s why we re excited about the launch of the new e-store and the innovative promotional products that will appeal to both an automotive enthusiast audience and our loyal customers as well. The new and improved selection of products on the easy-to-use site has been entirely updated and is much wider than before, offering something for everyone.