Former Water s Edge talent band together to build new firm post closure Details 19 February 2021
Following the closure of local creative agency Water’s Edge after 28 years in operations, the agency s former creative partner, Andy Lee and its client services director, Michelle Tee, have teamed up together to establish another integrated creative agency named W/E + Partners. The new agency is said to be a fully integrated creative agency that provides branding, advertising and digital solutions across touch points that are relevant to the consumer journey. It is added that it currently serves a wide spectrum of client accounts from financial services to real estate, according to a press statement.
Local SG ad agency Water s Edge shutters ops after 28 years Details 10 February 2021
Local advertising agency Water s Edge has ceased its operations after 28 years. In a statement to
MARKETING-INTERACTIVE, Tan Sin Kuan, founder of Water’s Edge, said this came as the agency had a tough going since 2015, amidst the economic slow down and trade wars. In 2019, Water s Edge saw extraordinary losses for first time since its founding .
Although the agency was ready to weather the storm for a breakthrough in 2020, it was met with COVID-19 and shortly after, the lockdown in Singapore. This caused many key projects to be stalled, making it impossible to sustain a full team, unoccupied equipment and premises , Tan said.