May 26th, 2021
While Mexican Millennials are at a variety of life stages with a range of different responsibilities and needs, they are broadly united in their love for the fun and different, including new experiences, food, flavors and tech. This presents exciting new opportunities for brands to explore in a post-COVID Mexico.
Both younger and older Millennials are driven by new adventures
Around half of Millennials look for new foods and flavors to try all or most of the time, and a similar proportion say that they love trying new experiences. This is true for those in their twenties, who may be living alone or with their parents and those in their thirties, who are now starting families of their own. With half of Millennials also saying that being made locally will be among the most important factors when choosing food post-COVID, brands should look to combine their love of new flavors and experiences with their interest in local food.