The fitness brands stepping up their game
Drapers looks at the new activewear brands to know.
Pocket Sport
The womenswear brand was launched by Made in Chelsea s Louise Thompson and business partner Edward Page in 2018, but has undergone a rebranding this year. It offers a variety of women s activewear including leggings, sports bras, tops, sweatshirts and shorts.
Pocket Sport uses recycled polyester and organic cotton as part of its collection, and aims to have all products made from recycled materials by the end of 2021. The brand has also launched The Pocket Project, where it posts fitness exercises for customers to try. They are rewarded with credits to spend at the brand for every move completed.