"Achieving global targets for MNCH requires increased investment in SBCE interventions that build capacities of individuals, families and communities as agents of their own health." Social, behavioural, and community engagement (SBCE) interventions aim to strengthen the capabilities of individuals, families, and communities to contribute to improvi
American University of Beirut The differences in the public s experiences with and the use of the communicated messages during this pandemic point to the need to acknowledge variations in the types of societies, and to understand the inherent nature of their social networks and the social relations among their members in order to improve the messages to suit their needs. Grounded in behavioural and social science theory, research, and practice, risk communication in public health aims at promoting healthy behaviours among individuals and communities through strategic exchange of information. However, the concomitant spread of misinformation related to public health emergencies has become more prominent and rapid with the global proliferation of social media, resulting - in the context of the COVID-19 pandemic - in what the World Health Organization (WHO) has termed an infodemic . This paper refers to social science and risk communication theory to discuss how the political, eco